FRAMESI was established in1945 by Roberto Franchina and his friends Messa and Sironi (FRA-ME-SI). Settling it's own research and quality control laboratory and beginning the distribution in Canada, US and Turkey. In 1993 Important partnership with American Scientific Institutes and various Italian Universities were made i order to develop latest-generation formulas and carry out more and more inflexible quality tests. Today Framesi anticipates the hairdresser's needs and supporting the success of the salon with latest-generation formulas, tools and training activities. Framesi has been designing innovative products and services that stimulate the creativity of hairdressers around the world for the past 70 years.