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Family owned for over 4 decades, Barex has fiercely maintained its focus on incomparable premium quality haircare products, keeping the pace with market changes and trends. The essence of Italian craftsmanship has been infused in tireless work from 1967 until today, blending tradition with latest innovation. All the deepest energies, all the hardest investments, all the heartfelt passions are flooded in the creation of unbelievably performing hair-care products, the most valuable allies for the artist’s creativity